About The Artichoc

Founders

Founded in 2025, The Artichoc is a community-driven platform committed to supporting both emerging and established artists, while fostering a new generation of informed and engaged collectors.

Born from a collaboration between art advisor Sofia Urbina, students of IE University, and passionate art world professionals, The Artichoc was created to respond to the need for greater transparency, connection, and accessibility in the contemporary art landscape.

Sofia Urbina, Founder of The Artichoc

Who we are

  • At The Artichoc, we believe that the art world should be inclusive, informed, and full of opportunity. Our mission is to empower artists by peeling away barriers; providing them with accessible tools, real-world education, and an engaged, supportive community. At the same time, we seek to build a bridge between artists and young collectors, promoting open dialogue, transparency, and innovation.

  • Our vision is to transform the future of the art industry by creating a globally recognized platform where artists and collectors thrive side by side; connected by shared values, inspired by collaboration, and empowered by knowledge.

    Rooted in our values of transparency, inclusivity, and innovation, The Artichoc is proud to shape a future where art is not only seen, but truly understood, appreciated, and accessible to all.

  • The Artichoc offers artists a platform to share their journeys, engage with their audiences, and access practical knowledge from industry experts. Through interviews, mentorship, educational content, and community-building initiatives, we aim to make the art world a space where creativity is celebrated and opportunity is open to all.